When you’re first starting out in business, it’s easy to fall into the trap of being busy but not purposeful when it comes to growing a business. Most people spend months even years tweaking their brand or website or focusing all their efforts on blogging or growing their social media accounts before they realize what’s most important when growing a business.

As entrepreneurs, we are inundated with so much information telling us how to run and grow bigger, better businesses. Every day there is more content being released, blog posts being published, and products being launched that vie for our attention.